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Meet the Owner

Linda Fero is a 38-year veteran in the beauty industry.  Upon completion of her cosmetology training at Donold Pauldine Hair Care Careers in Elmira, Linda began working at the now defunct CW Scissors at the Arnot Mall.  After one year at CW Scissors, Linda moved to JCPenney for three years before taking her first step toward self-employment at 90 East Hair Care Center on Market Street in Corning.  After enjoying three years at 90 East, Linda moved her business to her home and worked at her in-home salon until retirement in 2021. 

“While living the dream of ‘stay at home working mom’ was a
perfect fit while we raised our children, it was time to expand my horizons and take on a larger-scale challenge within the industry I know and love…the beauty industry!  I have had some pretty terrific influences over the years and have developed my practices and philosophies from the best of them all. I believe with all my heart that I was lead to this endeavor for a reason.  The love and support of my family and friends is overwhelming, inspirational and motivating.  The fact that I can share this endeavor with my dau
ghter, Jacquelyn (Jackie), is the cherry on top of this wonderful creation that my husband and I worked so hard to make happen.”

“The talented hairstylists at New Image are second to none! All bring special talents that inspire one another to reach new heights in their careers, thereby offering a standard of skills to meet or exceed the needs and expectations of anyone who visits New Image!”

Linda Fero

Linda Fero

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Building History

The building at 373 Park Avenue was Built in 1846 as a home and also used as a schoolhouse.  In later years, the building was raised and a new floor was Built UNDER the original building!
373 Park Avenue was first a hair salon in the 1990’s when Marcie Reno purchased the building. Now retired, Marcie sold the building to Linda and Paul Fero in March of 2014.  373 Park Avenue has undergone an enormous renovation inside and out and is now appropriately known as New Image. 
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